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Quantitative Inquiry - Types & Information Collection Techniques

Quantitative Research

Quantitative inquiry is specifically used to identify, collect, and analyze numerical data. It is unlike from the qualitative research method, which is based on collecting non-numerical data. It has different types, and each type is used for a different purpose.

Quantitative research focuses on numbers and numerical values, while qualitative enquiry is about collecting and evaluating non-numerical data. It attempts to understand its subject matters in its natural setting and actual reality.

It is one of the two major kinds of research; qualitative and quantitative research. It is used in natural and social sciences, including chemical science, biology, economics, folklore, psychology, and marketing.

Conducting research is time taking and talking nigh quantitative research, collecting and interpreting numerical data is difficult. Due to this, the students take to spend sufficient time conducting this kind of research.

To learn more, read the blog.

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Quantitative Research Definition - What is Quantitative Research?

As per the definition, quantitative research is a systematic approach to investigating a phenomenon, fact, or event by collecting numerical information. The students bear statistical, computational, and mathematical methods to do it.

In quantitative inquiry, the information is nerveless through online surveys, questionnaires, and online polls.

The results could be converted into helpful data and information. It could exist further used to predict and forecast the future of a product or a service. Commonly, this kind of research is a part of the social sciences. The researchers use mathematical and statistical theories and other means to analyze the collected data.

The templates used in this kind of research are usually elaborate, objective, and somewhat investigative. The acquired results, through these methods, are neutral, statistical, and logical.

The information conducted on extensive and inclusive samples are used as the representatives of the called group of people. Quantitative research has different types and methods, and these are used for different purposes.

Characteristics of Quantitative Enquiry

Here are some distinct features of quantitative research.

Have a wait at the complete discussion of these points.

  • Methodical Tools - Tools like surveys, polls, and questionnaires are used to collect quantitative data. Such data drove tools help in collecting more accurate and in-depth responses and information.
  • Extensive Sample - The sample size is quite extensive and represents the main targeted population or market.
  • Questions are Closed-ended - The chosen research questions are based on the research. They are objective-type questions that either have options like 'Yeah' and 'No.' This helps to collect extensive data.
  • Previous Inquiry - Various factors and elements of the research are studies before conducting the actual inquiry.
  • Quantifiable Data - The information is presented with graphs, tables, charts, and other forms of statistical information. This makes the data easy to understand and analyze.
  • Inclusive Results - The obtained results could exist applied to a broad population.

These characteristics make quantitative research different from qualitative research.

Types of Quantitative Inquiry Methods for Students and Researchers

'What are the iv types of quantitative research?'

Quantitative research has four distinct types, and all four of them are regarded as principal research methods. Primary quantitative research is more common and useful than secondary research methods. It is mainly because, in them, the researcher collects the data directly.

He does non depend on previous research and collects the information from scratch. Beneath are the four types of quantitative research methods.

  1. 1. Survey Research

    This type of inquiry is conducted through means of online surveys, online polls, and questionnaires. A group of people is chosen for the survey, and the method is used past big and modest organizations and companies. They use it to empathize their customers better.

    Ideally, the survey is done through contiguous meetings and interviews. Now, it is conducted through diverse online methodologies also. Beneath are the common types of surveys.

    • Cross-Sectional Survey - This research is conducted on the selected group of people at a sure indicate in time. The researcher evaluates several things. The selected group of people have similarities in all aspects except the ones chosen by the researcher.

      This kind of inquiry is used for industries like retail, small-scale businesses, and healthcare industries.

    • Longitudinal Survey - This research is based on observing a specific group of people for a set up duration. The elapsing could be days, months, and fifty-fifty years. The researcher observes the change in behavior of the selected grouping of people.

      This kind of research is used in the fields of practical sciences, medicine, and marketing.

  2. ii. Correlational Research

    Correlational enquiry is conducted to place the human relationship between 2 entities. These entities must be closely related and have a pregnant impact on each other.

    This inquiry is conducted to identify, evaluate, and understand the correlation between the variables and how they depend on each other.

    The researchers use mathematical and statistical methods to understand this correlation. Some factors that they consider include relationships, trends, and patterns between these variables.

    Sometimes, the researchers make changes in one of the variables to notice the upshot on the other i.

  3. 3. Causal-comparative Research

    This research is too known as quasi-experimental inquiry. It is based on the cause and effect relationship betwixt the ii variables. Here, one of the variables is dependent on the other one, only the other one is contained. The researcher does not alter the independent variable.

    The research is not express to statistical assay only but includes other groups and variables besides. The inquiry could exist conducted on the variables, no matter the kind of relationship they accept. The statistical analysis method is used to learn the results.

  4. 4. Experimental Research

    This kind of research is based on proving or contradicting a theory or statement. It is also known as truthful experimentation and is commonly focused on single or multiple theories.

    The respective theory is not proved still, and the enquiry method is ordinarily used in natural sciences.

    There could be some theories involved in this research. Due to this, it is more mutual in social sciences.

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Types of Data Collection Methodologies - How to Collect the Data?

Later determining the kind of inquiry, finding the right information collection method is the most important step. Data could be collected through both the sampling and surveys and polls method.

Sampling Data Drove Method

In quantitative research, two types of sampling methods are used; probability and non-probability sampling.

  1. 1. Probability Sampling

    The data is nerveless by sifting some individuals from the general population and creating samples. The individuals, information samples are called randomly and without whatsoever particular selection criteria.

    Probability sampling is further divided into the following kinds.

    • Simple Random Sampling - This kind of data selection is the simplest one, and the participants are chosen randomly. This kind of sampling is conducted on a big population.
    • Stratified Random Sampling - In this sampling, the population is divided into several groups and strata. The participants for the research are chosen randomly from those groups.
    • Cluster Sampling - In cluster sampling, the population is divided into several clusters based on geography and census.
    • Systematic Sampling - In this, the samples from the population are chosen at regular intervals. These intervals are predefined, and usually, they are calculated based on the population or size of the target sample.
  2. two. Non-Probability Sampling

    In this kind of information collection, the researcher uses his cognition and experience to choose the samples. The researcher is involved and has a set of criteria. Due to this, not all individuals take the chance to be selected for the research.

    Below are the main types of non-probability sampling frameworks.

    • Convenience Sampling - These kinds of samples are probably the easiest to obtain. They are chosen only considering they are the easiest ones to obtain. They are usually closer to the researcher, and these samples are easy to work with because in that location are no rigid parameters.
    • Consecutive Sampling - It is like to convenience sampling, but the researcher could choose a specific group of people for his inquiry. The researcher could echo the process with other groups of samples also.
    • Quota Sampling - The researchers select some specific elements based on the researcher's target personalities and traits. Based on this, different individuals of the groups accept equal chances of getting selected.
    • Snowball Sampling - This kind of sampling is done on a target audience or a chosen group that is hard to contact. In this, the chosen group is difficult to put together.
    • Judgemental Sampling - This kind of sample is built based on the researcher'southward skills, experience, and preference.

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Survey and Polls Data Collection Method

After the sample or group is chosen, the researcher could use polls or surveys to collect the required research information.

In this kind of enquiry, the data is nerveless from a selected group of people. The data is used to place new trends and collect information about unlike things and topics. Through the survey, the researcher could reach a wider population.

Based on the time allocated for the research, information technology could be used to collect more information and information.

When creating questions and options for the survey, the researchers employ four measurement scales or criteria. These four parameters include nominal, interval, ordinal, and ratio measurement scales. Without them, no multiple-option questions could be created.

The questions used for the survey must be close-concluded. These could be a mix of different kinds of questions, and the responses could be analyzed through dissimilar rating scales.

Later creating the survey, the next thing is to distribute it. Below are some of the normally used survey distribution methods.

  • Email - The nearly common method of distributing the survey, use email management software to manipulate the survey to your selected participants.
  • Buying the Respondents - This is besides a quite famous and widely used survey distribution method. Select the respondent and have him reply to the survey. Since the respondents would exist knowledgeable, they will help in maximizing the results.
  • Embedding the Survey on a Website - This is a keen way of getting more responses and targeted results. Embedding the survey on a website works considering the researcher is at the correct identify and close to the brand.
  • Social Distribution - Distributing the survey through a social media platform helps collect more responses from the correct audience.
  • QR Lawmaking - The survey is stored in the QR lawmaking, and it is printed in magazines or on business cards.
  • SMS Survey - It is the near convenient way of collecting more responses and information.

Like surveys, polls are also used to collect the information. Information technology also has close-concluded quantitative research questions, and election and exit polls are commonly used in this survey.

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Quantitative Inquiry Data Analysis Techniques

Data assay is the third important attribute of quantitative research. Afterward collecting the data, the data is analyzed with statistical methods. When analyzing, it is of import that the results are relevant and related to the objective and aim of the research.

Below are some common statistical assay methods that are used to analyze the collected information.

  • SWOT Analysis - Information technology stands for Strengths, Weakness, Opportunities, and Threat. Businesses utilize this kind of analysis to evaluate their performance and develop appropriate strategies.
  • Conjoint Analysis - This kind of assay helps businesses to identify how customers brand difficult purchasing decisions. The businesses involved in directly sales and purchases know this and utilize the analysis to brand the decisions.
  • Cross-tabulation - A preliminary statistical assay helps sympathise patterns, trends, and relationships between the various factors of the enquiry.
  • TURF Assay - stands for Totally Unduplicated Reach and Frequency Analysis. It is conducted to collect and analyze the information and responses of a chosen or favored target group.

Afterward, other methods like inferential statistics could be used to assemble the results.

Quantitative vs. Qualitative Research

Quantitative and qualitative research are major kinds of enquiry. They are mainly used in the subjects that follow detailed inquiry patterns. How does information technology differ from quantitative research? Below is a detailed comparison of the two kinds of research.

Quantitative Research vs. Qualitative Research
Quantitative Inquiry Research Perspective Qualitative Research
Test the hypothesis and analyze research aspects and questions Aim of the Research Discover new ideas and research new elements
Testing and analyzing Research Method Observation and interpretation of the results
Properly structured Information Drove Method Unstructured
Uninvolved and the results are all-inclusive Interest of the Researcher Involved and the results are detailed
Samples are big, and results are generalized Sampling Samples are minor and in their natural state

Advantages and Strengths of Quantitative Research

Quantitative research offers several advantages to researchers. Some of the main reasons why researchers utilize this kind of research are discussed beneath.

  • The Data could be Replicated - The inquiry and report could be replicated. The information collection methods and definitions of the concepts are clear and easy to empathise.
  • The Results could be Compared Easily - The same study could be conducted in dissimilar cultural settings and sample groups. The results could also be compared statistically.
  • Usage of Large Samples - Data and information from large samples could be processed and analyzed using dissimilar research procedures.
  • Hypothesis Could exist Tested - The researcher could use formal hypothesis testing. He could written report the data collection, research variables, enquiry predictions, and testing techniques before forecasting and establishing any conclusion.
  • The Information Drove is Quick - The information could be collected easily and from a wider population. The usage of statistical methods and conducting and analyzing results is also easy and to the point.
  • The Information Analysis is Inclusive - Quantitative data and enquiry offer a wider population for sampling. They could be analyzed through enquiry and analysis procedures.

Due to all of these advantages, researchers adopt using this kind of inquiry method. It is like shooting fish in a barrel to sample, collect and clarify data and repeat the procedure hands.

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Disadvantages and Weaknesses of Quantitative Research

Despite the benefits for the researchers, quantitative enquiry design has some limitations. It may not be suitable for more complex and detailed kinds of topics

Below are some common quantitative research limitations.

  • Superficial - since the research includes limited and precise inquiry samples. In quantitative research, the research is presented in numbers. They could exist explained in detail through qualitative data and research.
  • Limited Focus - the focus is narrow and limited, and the researcher would have to ignore other relevant and important variables.
  • Biased Structure - structural biases could exist and touch on sampling methods, data collection, and measurement results.
  • Lack of Proper Conditions - sometimes, quantitative research may not include other important factors to collect the information.

Due to these reasons, quantitative inquiry is not an platonic choice for detailed kinds of research. For them, qualitative research works amend.

To assist you further, nosotros have added some useful examples of quantitative research hither.

Quantitative Research Examples

Below are some helpful quantitative research examples to help you understand information technology amend.

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Ofttimes asked questions

What are the tools used in quantitative research?

Different methods for collecting data exist. Questionnaires, observations, focus groups and interviews are a few of the most ordinarily used techniques.

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Nova Allison is a Digital Content Strategist with over eight years of experience. Nova has besides worked as a technical and scientific author. She is majorly involved in developing and reviewing online content plans that engage and resonate with audiences. Nova has a passion for writing that engages and informs her readers.

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