Butterfly Body Liners How To Use
LOS GATOS, Calif., November. 21, 2014 /PRNewswire/ -- Butterfly Wellness, an innovative consumer health and wellness company, has now launched a men'south version of its award-winning Butterfly Body Liners for accidental bowel leakage (ABL). ABL affects tens of millions of men and women, all the same at that place is low public health sensation despite nearly a decade of published clinical research pointing to this high prevalence.one
Butterfly Trunk Liners are the outset and only personal hygiene production that adheres comfortably in between the buttocks, providing secure protection for little bowel leaks. "Butterfly is a disruptive production that addresses a completely underserved market. While there have been disposable cursory blazon products for heavy bowel leakage for decades, there are take been no products available for people who experience light bowel leakage," says Karl Ronn, co-founder, Butterfly Wellness, Inc. and former VP, R&D at Procter & Gamble.
The clinical research and consumer market insights support the need for Butterfly Body Liners:
- Nearly 70% of people with ABL first experience it earlier age sixty.2
- 90% of people with ABL experience light to moderate leakage. three
- 80% of people with ABL are dissatisfied with the methods they use to manage this condition.4
- 90% of people who use Butterfly report that it protects them from piffling bowel leaks.five
"I started with using the women'southward Butterfly and was so happy to run into that this product is at present made for men. What a life saver! Staining is a big consequence for men that are active and possibly have post-operative leakage or hemorrhoid problems," says Ned C., Winter Park, Florida.
ABL is associated with many common conditions such equally IBS, diarrhea, obesity and diabetes. Men who take had colon or prostate cancer handling are at especially high risk for ABL.
"ABL is finally emerging every bit a key health and health concern, but not enough people are talking nigh it or seeking care. Butterfly is a product that makes it easy to open the conversation, encouraging people with ABL to seek effective treatments" says Brooke Gurland, MD, Colorectal Surgeon at the Digestive Disease Institute, Cleveland Clinic.
"All the research literature clearly shows both women and men experience ABL, at like prevalence levels. It is a myth to remember bowel leakage simply affects women. I have spoken to then many men who have said give thanks yous for not leaving men out of this conversation. It is never easy to pave the way on something as sensitive every bit ABL, but every time we hear from consumers, we know we're making a difference," says Kelly Lewis Brezoczky, CEO and Founder, Butterfly Health, Inc.
Butterfly Trunk Liners take won two prestigious national innovation awards, the 2014 INDA Vision Laurels and a 2014 Edison Award. Butterfly for Men is now available at all Target stores and on Butterfly.com and Walmart.com.
1. Brownish H. Accidental bowel leakage in the mature women's health study: prevalence and predictors, The International Journal of Clinical Practice. 2012 Nov; 66 (eleven): 1101-1108. 2. Bharucha A. Prevalence and Burden of Fecal Incontinence: A Population Based Study in Women. Gastroenterology 2005; 129:42-49. 3. Bharucha, Gastroenterology 2005. four.Butterfly Wellness, Inc. 5. Ibid.
About Butterfly Health, Inc.
Butterfly Health, Inc. is a pocket-size company with a large wellness and wellness mission. The company's start product Butterfly Body Liners is providing a category creating solution for little bowel leaks. The company's founder, Kelly Lewis Brezoczky, is a consumer health advocate who has likewise created a foundation providing ABL pedagogy via not-profit ABLinfo.org.
The visitor is headquartered in California and Butterfly Body Liners are manufactured in Wisconsin. Butterfly Trunk Liners for women are available at Target and Walmart stores. Only Target stores bear Butterfly for Men. All of Butterfly's products are available online at Butterfly.com and Walmart.com
For more information on Butterfly Health, Inc., ABL or to learn where to purchase Butterfly® Body Liners, please visit world wide web.Butterfly.com.
Contact: Kelley Connors, 1-203-856-3732,[email protected]
Photograph - http://photos.prnewswire.com/prnh/20141120/160118
SOURCE Butterfly Health
Butterfly Body Liners How To Use,
Source: https://www.prnewswire.com/news-releases/butterfly-health-launches-mens-version-of-award-winning-butterfly-pads-for-sensitive-bowels-and-anal-leakage-283481591.html
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